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➡ Newsletter TheBoldWay

___________________________________

Thank you to Tyler Brûlé for stopping by TheBoldWay!

Tyler is a living legend in journalism and media entrepreneurship. Founder of Wallpaper magazine and then the Monocle empire, he has succeeded in creating an independent, elegant, global, and deeply human media outlet — all outside of passing trends.

In this episode, he shares his extraordinary journey: from his beginnings in Canada to settling in Zurich, including a life-changing attack in Afghanistan. He opens up about his vision of leadership, his relationship with risk, his beliefs about social media, and invites us into his unique aesthetic world.

A rare, deep, and inspiring conversation — with one of the most influential (and discreet) figures in global media.

In this episode, we discuss:

  • Tyler’s journey: from journalist to media entrepreneur (Wallpaper, then Monocle)
  • The importance of aesthetics and consistency in every detail of a brand
  • A bold and independent media vision: rejecting reliance on Instagram, investing in print and radio
  • Branding through real-life and physical experiences (cafés, bookstores, events)
  • Leadership through example, physical presence, and company culture
  • The impact of a traumatic life experience (Afghanistan) on his perception of risk
  • His vision of progress: daily discipline, continuous improvement, and constant curiosity

Timeline

00:00 — Introduction & interview setting: Zurich, Monocle HQ
03:24 — Tyler’s background: Canadian origins, American dream, calling as a journalist
07:06 — Overview of his two business pillars: Winkreative and Monocle
09:04 — Defining boldness and courage in business
15:18 — Risky beginnings of Wallpaper and Monocle, defying the digital status quo
20:43 — Criticism of social media, Instagram, and the value of direct audience connection
30:51 — The Monocle aesthetic: inspirations, attention to detail, obsession with comfort
38:12 — The art of networking: hospitality, Japanese rituals, attention to small gestures
49:09 — Leading by example, closeness with teams, hosting events with readers
59:24 — Long-term vision: a global media brand in print and audio, idea transmission, social role
1:13:56 — If he had to do it again: thoughts on education and career path
1:14:12 — Failures, learnings, and key career decisions
1:17:00 — Building an independent media brand in the face of industry giants
1:20:30 — How Monocle acts as a catalyst for change in cities
1:23:00 — How Monocle influences urban policy and decision-makers
1:26:00 — The editorial choices Monocle makes (or doesn’t make)
1:29:00 — The moral responsibility of independent media
1:31:30 — Closing thoughts

References

Magazines & Media:

  • Monocle: An international magazine covering lifestyle, culture, and business, founded by Tyler Brûlé
  • Le Point: A French weekly news and debate magazine
  • City Magazine: An urban lifestyle magazine
  • Der Spiegel: A German news magazine
  • Dow Jones: Media and financial information company, owner of The Wall Street Journal
  • Vogue France: French edition of the fashion magazine Vogue
  • Les Echos: A French newspaper focused on business and economics
  • NZZ (Neue Zürcher Zeitung): A German-language Swiss newspaper, considered a reference publication
  • Le Monde: One of France’s most respected newspapers
  • The New York Times: One of the most influential newspapers in the U.S.
  • Financial Times: A British newspaper specializing in business and economics
  • The Economist: An international weekly publication focused on current affairs and business
  • The Wall Street Journal: A U.S. business and financial newspaper

Companies & Brands:

  • BBC Studios: The commercial arm of the British Broadcasting Corporation, producing and distributing content
  • Monocle Café: A café linked to the Monocle brand, founded by Tyler Brûlé
  • Loro Piana: Italian luxury clothing and accessories brand
  • Brunello Cucinelli: Another Italian luxury fashion house
  • Dassault Média: A French media company

People & Collaborators:

  • Andrew Tuck: Editor-in-chief of Monocle magazine
  • Ben Smith: CEO of Air France-KLM
  • Emma Tucker: Editor-in-chief of The Wall Street Journal
  • Maurice Lévy: French businessman, former chairman of Publicis Groupe, a global communications and advertising group

Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.