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In this excerpt, Helena takes us back to the early days of her journey: a small seaside workshop, days spent between creating and swimming, leading up to that first pop-up at Bondi Beach, initially planned for three days… but extended to ten weeks due to endless lines of eager customers.

She also shares her bold decision to cross the ocean and take a leap of faith in Los Angeles. A pop-up on Melrose Avenue, unexpected connections, and encounters with giants like Revolve and Kith, who would become her very first retail partners.

If you want to discover how an idea born on the Australian sands turned into an international phenomenon, this excerpt is for you.

Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.