For this fourth episode we met with Michael Lam from Advanced Denim during Denim Premiere Vision trade show in Milan. Established in 1987, ADVANCE DENIM has been the first denim mill in China and one of the most innovative leader in the denim industry for over 30 years. 

CONTENT & TO FIND YOUR WAY IN THE EPISODE 

00:50 Michael presents himself and Advanced Denim 

01:50 What does sustainable fashion means according to Michael 

03:30 What is the difference between sustainable and conventional fabric 

05:20 What is the difference between natural and chemical dying process 

06:20 The product sAdvanced Denim is presenting at Denim Première Vision 

08:00 Does every products are sustainable at Advanced Denim 

08:40 Can we feel the difference between recycled and virgin material, Michael favorite material 

11:30 How can the fashion industrie accelerates its sustainable revolution

14:48 What are the biggest challenges of Advanced Denim in the coming years 

15:50 What are the results of Advanced Denim sustainable strategy 

17:00 What does Advanced Denim outsource, how they make sure they respect human and nature 

18:00 What does Michael want to close the door to

19:15 What does he look at to get inspired 

20:10 The last piece of clothing he bought 

QUOTE

In sustainable fashion there is « sustainable » and « fashion » . It has to be on trend, with nice material. Sustainable concept cannot sale. It has to be combined together 

TO SUPPORT SMART CREATION, THE PODCAST 

🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. 

To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/