Smart Creation Podcast

Smart Creation, the podcast, invites you to explore the potential of sustainable fashion. With Smart Creation, discover the latest products and global initiatives from key upstream players to help make the move to a more responsible fashion industry. Twice monthly, on Wednesday, share the experience of a new guest who unveils a new generation of values combining creativity, innovation and sustainability. This podcast is offered by Première Vision, the leading event organizer for fashion professionals. 👉 https://www.premierevision.com/en/

Pour les 20 ans du salon Made in France de Première Vision, Smart Creation s’intéresse aux enjeux économiques pour une mode durable et désirable avec Sylvie Chailloux, dirigeante de Textile du Maine et présidente de l’Union Française des Industries de la Mode et de l’Habillement. L’UFIMH est une organisation professionnelle nationale représentant les métiers de l’habillement. Sylvie Chailloux souhaite engager à travers son rôle de présidente un réel changement des mentalités au sein du secteur textile. Car pour elle, tous les acteurs ont un pouvoir d’action sur la mode responsable : designers, acheteurs, fabricants, marques et consommateurs, cet épisode vous concerne ! La réindustrialisation est le point majeur ayant un impact sur le marché du travail et la consommation puisque aujourd’hui, la fabrication française représente 450 entreprises et 11 000 emplois en France. Convaincue que le Made in France ne coûte pas plus cher, il serait en plus un moyen de redonner du sens à l’achat et de la valeur au produit. Réindustrialiser, investir et innover en s’accompagnant des avancées technologiques, voilà ce qui valorisera de nouveau la filière textile en France. Dans cet épisode, Sylvie nous partage ses convictions sur la relocalisation, les chiffres clés du Made in France et des exemples de systèmes de production alternatifs basés sur les données. SE RETROUVER DANS L’ÉPISODE 0:55 : Sylvie se présente3:05 : Pourquoi elle a entrepris aussi jeune dans ce secteur ?4:10 : Les 5 grands chantiers5:10 : L’activité de Textile du Maine6:30 : L’UFIMH8:00 : Les enjeux9:10 : Sa définition de la mode responsable10:15 : Les actions de l’UFIMH11:45 : Fabriquer en France est-il plus responsable ?17:45 : Réindustrialiser la France, le prochain défi ?26:33 : Le changement d’état d’esprit auprès des acteurs du secteur28:10 : Comment faire consommer moins mais mieux ?31:40 : Comment rendre attractif ce métier ?36:18 : La fabrication à la demande36:28 : Exemples d’innovation40:00 : Pourquoi Sylvie est optimiste ?41:15 : Ses conseils pour les jeunes entrepreneur.e.s42:25 : À quoi elle veut mettre un terme dans l’industrie ?42:48 : Ce qu’elle regarde pour s’inspirer 43:28 : Le coût de demain44:27 : Son dernier achat45:10 : Qui elle souhaiterait entendre sur ce podcast ? KEY LEARNINGS « Le Made in France n'est pas si cher, mais nos acheteurs ne sont pas prêts. Aujourd’hui, ils sont rémunérés sur le principe suivant : plus ils achètent bas, mieux ils sont rémunérés. Tant que les dirigeants des entreprises ne réformeront pas leur fonctionnement interne, on aura du mal. » « Le fait d’être cheffe d’entreprise me permet de définir une stratégie et de la défendre pour continuer à avancer chaque jour. » « Si chaque français consommait 80g de textile français, soit l’équivalent d’une paire de chaussettes, cela générerait 4 000 emplois. » « L’industrie, c’est investir, former et embaucher. » Pour en savoir plus sur l’UFIMH :https://www.lamodefrancaise.orgTextile du Maine : https://www.textile-du-maine.com Salon Made in France, Première Vision le 30 et 31 Mars https://madeinfrance.premierevision.com/fr/edition-mars-22/?

#40 Livia Firth, Co-founder and Creative Director of Eco-AgeWhat has been your turning point that made you change your vision of sustainability ? For Livia Firth, it was in 2008 when she went to Bangladesh and saw the backside of fashion. In the meantime, she co-founded Eco-Age, a creative agency that integrates both environmental and social justice. Working along with brands, NGO’s, governments and stakeholders at large, the agency is defining strategies that drive inner changes. Livia is shaping new ways to have a positive and significant impact within the supply chain, through the right material choices with labeling and honest communication avoiding greenwashing. She is convinced that scientific data is a necessary knowledge to take into account for the fashion industry. From a maker and consumer perspective, she’s aiming to redefine the production as well as the consumption systems by asking the right questions. In this episode, Livia is giving many solutions that encourage tangible action towards a more sustainable industry driven by innovation, creativity and activism. CONTENT TO FIND YOUR WAY IN THE EPISODE 0:55 : Livia presents herself2:10 : How does she define herself ?4:00 : The experience that changed her vision7:00 : Her definition of sustainable fashion12:30 : What should we do to make fashion sustainable ?14:30 : Where should the pressure come from ?17:55 : How do you make sustainability a bit more attractive ?20:55 : ‘Make the label count’ initiative23:15 : When will it be implemented 24:30 : What are the most promising materials today ?28:50 : What’s her opinion on leather ?33:25 : How does she make the right choice of certifications 40:00 : What is ecoverse ?44:40 : Is she optimistic about the future ?47:25 : What does she want to close the door to in our industry ?47:35 : What does she look at to get inspired ?47:50 : What is the last piece of clothes she bought ? 48:23 : Who would she like to listen to in this podcast ? KEY LEARNINGS «We need to have science targets which we don’t have in the fashion industry.» «We live in a world where businesses are so much more powerful than governments.» «We produce too much, we throw too much. The number one issue today is volume and we need to think about slowing down and decreasing.» «If you look around you there are so many young leaders who are not even talking about sustainability anymore, they are just doing it. They have the solution and they know exactly what to do.» ABOUT Eco-Age Eco Age : https://eco-age.com/agency/ @ecoage : https://www.instagram.com/ecoage/ Make the label count : https://www.makethelabelcount.org/ TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/

This week we’re meeting with Christine Goulay, she is global director at Pangaia. Working both on direct to consumer and B2B markets, the company is mainly focused on technologies and innovation.They design products made of bio-sourced and organic materials that can also be biodegradable. As research is at the core of their process, they take advantage of those material improvements to work hand in hand with other companies and share a common knowledge base in the industry. From the development of bio fibers using regenerative agriculture, to dies and treatments, they build key solutions to suppliers and brands to adapt more efficiently. Christine has worked for a while at Kering sustainability department and she then directed her career on material science technology. She has aligned Pangaia’s vision into a more shared and realistic way of approaching responsibility within the fashion industry.Discover what guides her to act for change in this episode. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:05 : Christine presents herself4:15 : Why did she decide to join Pangaia9:40 : What does sustainable fashion mean ?12:25 : What is regenerative agriculture ?15:00 : The rules for sourcing materials16:05 : What’s her favorite fiber ?19:50 : What makes her company stand out ?22:50 : The biggest challenges in the upcoming month26:00 : The price issue regarding sourcing 27:10 : What would she advise to a young designer ?29:20 : Other actions they do at Pangaia31:40 : What does Christine want to close the door to in our industry ? 30::50 : What will she present at Premiere Vision 32:15 : What does he look out to get inspired ? 33:30 : What is the last piece of clothes she bought ? 34:40 : Who would he like to listen to in this podcast ? KEY LEARNINGS « The point is to bring those exciting low impact technologies to the market and serve as a proofpoint that we can make this transition. » « Because all of this hard work has been done, hopefully it will be easier to adopt the technologies. » « If we are raising things in the correct way it connexionaly have a beneficial impact in that ecosystem. » « It is through partnering suppliers with brands and experts that we are going to move more quickly. » ABOUT PANGAIA Pangaia : https://thepangaia.comPangaia B2B : https://thepangaia.com/pages/b2b-enquiries To contact Christine : christine@thepangai.comREFERENCESKintra : https://www.kintrafibers.comCFDA : https://cfda.com TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

This week we’re meeting with Liisa Kelo, Value Chain Development Manager at FSC. The Forest Stewardship Council mission is to promote environmentally sound, socially beneficial and economically prosperous management of the world's forests. Its vision is that we can meet our current needs for forest products without compromising the health of the world’s forests for future generations.In this episode Liisa takes us into the world of wood and fashion. Listening to this episode will allow you to better understand the action of FSC, the textiles of cellulose origin and the stakes around wood in the world. CONTENT TO FIND YOUR WAY IN THE EPISODE1:05 : Liisa presents herself2:34 : Why she decided to dedicate her life to sustainability 3:14 : Her definition of sustainable fashion05:21 : What is her job ? 07:09 : What is FSC? Who is it for? What is it for? How do you get it? 11:24 : How much does it cost ? How long does it last? 12:16 : What does it bring? What is at stake around wood ?15:23 : What is the link between fashion and FSC ? 17:00 : What is Viscose, Lyocell, Modal, Acetate19:50 : To what extend those fibers are really sustainables ? 21:40 : The Fashion Forever Green Pack25:27 : How can the fashion industry accelerate its sustainable revolution ? 28:35 : What makes her feel optimistic ? And what are the biggest challenges in the coming years? 31:33 : Quick rapid fire questions section KEY LEARNINGS « Sustainable fashion is fashion that is sourced and produced responsibly, both environmentally and socially, but it's also renewable and circular. And essentially, it's fashion that has a positive social, environmental and economic impact. » « What we want to do at FSC is to strive for the best results for the forest. »« We're encountering a major problem, it’s that at least half of cellulosic fiber is still not certified. So we don't really know where they're coming from. That could be coming from areas from deforestation or human rights violations. And so leaving these forests unprotected and vulnerable is a major issue. »TO SUPPORT SMART CREATION THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/

This week we’re meeting with Munir Ahmed, the director and owner of M&J Group and Genesis Fashion Ltd. It all started as a family business decades ago, now it has become one of the leading manufacturing group of Bangladesh. Mainly focused on denim and dyed products, the group has developed defined technologies through R&D to improve the quality of their garments. However, you are probably asking yourself how this scale of company in this country known for its past tragic events can fit in a sustainable logic ? That’s basically why Munir Ahmed came to discuss and share with us the reality of the business. From technology improvements, process measurements, the use of data, to social certifications, he can surely demonstrate what is in the making. He is one of those who’s convinced that less is better, and as a big player in the fashion industry, it means a lot for the current stakes we are facing. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:05 : Munir presents himself2:10 : His definition of sustainable fashion2:40 : How did M&J integrate sustainability ?4:25 : What did he implement in terms of a sustainable strategy ?10:00 : The objectives and the challenges of the company12:35 : The real meaning of sustainable action16:10 : How do they process internally ?25:00 : The reality of the fashion/textile industry in Bangladesh29:40 : What are the indicators to look at to produce in Bangladesh ?30:55 : How can the fashion revolution be accelerated in this country ? 32:15 : What does Munir want to close the door to in our industry ? 33:20 : What does he look out to get inspired ? 34:35 : What is the last piece of clothes he bought ? 35:05 : Who would he like to listen to in this podcast ? KEY LEARNINGS « Nature doesn’t need you, but you need nature. » « Every small step counts. That is how you climb and get to the top. » « The customer needs to pay the right price for the right product. » « Sustainability comes up with measurements. » TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

This week we’re meeting with Sylvie Bénard, the president of the organisation Paris Good Fashion and the founder of the consulting agency La Dame à la Licorne. We can consider her as one of the pioneers of sustainability in the fashion and luxury industry. With a scientific background, she is at the genesis of the environmental department in the LVMH Group. After two decades of consolidating an international community around the sustainable topic, she kept that same energy to commit into a different project. Paris Good Fashion encourages a systemic change within the fashion industry. Federating a community of leading actors at many scales, whether they are luxury groups, retailers, fashion schools or brands, the organisation develops working groups and tools focused on concrete actions. In this episode, Sylvie explains her dedication from day one regarding those topics, why she still believes in a sustainable transition and what actions can be done to work in that way. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:05 : Sylvie presents herself2:30 : What does sustainable fashion mean to her ?3:45 : Why has she dedicated her life to sustainability ?5:00 : What is Paris Good Fashion ?7:55 : Why did she decide to join an organisation and what makes them stand out of the crowd ?11:10 : The list of what they implemented and the results of the initiatives15:30 : How do they measure their improvements ?16:15 : How can the fashion industry accelerate its sustainable revolution ?20:25 : Why does she feel optimistic regarding this subject ?22:25 : What are the upcoming challenges for the fashion industry 23:30 : How do you get trained on these topics ?25:10 : Are there any « wrong » good ideas ?26:25 : What are her favorite initiatives ?28:00 : What does Sylvie want to close the door to in our industry ?28:10 : What does she look out to get inspired ?28:25 : What is the last piece of clothes she bought ?29:00 : Who would she like to listen to in this podcast ? KEY LEARNINGS « It is difficult to make decisions because we are in a world constantly changing. Since the perfect product does not exist, you have to make the best decisions in complete awareness of the information we have today. » « Making beautiful and sustainable products means bringing together all the actors of the supply chain, not only the designers. » « The next step is to train and form the customer. » « We strongly believe it is only by working together that we will bring a real systemic change. » TO LEARN MORE ABOUT PARIS GOOD FASHION :https://parisgoodfashion.fr/fr/ SYLVIE BÉNARD ON LINKEDIN : https://www.linkedin.com/in/sylvie-bénard-1111811b/?originalSubdomain=fr TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

Cette semaine, Smart Creation vous emmène à la rencontre de Pascal Monfort. Fondateur du cabinet de conseil Rec, il accompagne de nombreuses marques à comprendre l’époque et ses mutations. Son territoire d’expertise se concentre notamment sur le sport, un univers qu’il associe de pair avec l’industrie de la mode et ses problématiques. Si la RSE est un sujet inévitable à traiter pour ces marques, elle reste néanmoins complexe à appréhender. D’un côté, il y a ceux qui ont inclus la question dès la genèse de la marque et qui en ont fait leur succès. Pour d’autres, le problème se pose différemment avec des actions basées sur des décisions marketing. Chez Rec, Pascal prône une communication authentique et des mesures d’action concrètes à court terme. Un discours réaliste et honnête qui lui vaut une relation de confiance avec ses clients. Dans cet épisode, Pascal nous partage son regard analytique sur ces transformations : Comment les marques de sport s’adaptent-elles ? La responsabilité est-elle une tendance vouée à s’épuiser ? Les leaders savent-ils concilier croissance et responsabilité avec audace ? SE RETROUVER DANS L’ÉPISODE 0:50 : Pascal se présente1:50 : Comment les marques de sport intègrent-elles le sujet de la responsabilité ?9:55 : Allier croissance et mesures responsables, une illusion ?14:20 : Faire des produits beaux et responsables18:35 : Les marques de sport et les problématiques environnementales21:15 : Les marques se donnent-elles les moyens d’appliquer leurs mesures ?25:35 : Comment le sujet est abordé chez Rec ?27:40 : Comment impulsent-ils le changement chez leurs clients ?33:20 : Le pouvoir de la législation35:00 : À quoi veut-il mettre fin dans notre industrie ?35:50 : Qu’est-ce qu’il regarde pour être inspiré ?36:20 : La dernière pièce vestimentaire qu’il s’est acheté37:05 : La personne qu'il souhaiterait entendre dans ce podcast KEY LEARNINGS « Aujourd’hui, il ne faut pas que les propos d’une marque soient à l’origine d’initiatives marketing. » « Ne crie pas sur tous les toits des promesses que tu ne peux pas tenir. » « Les marques les plus engagées sont celles qui savent qu’il y a encore plus à faire. » « On pousse à ne pas mentir, à prouver ses actes et à optimiser les actions concrètes. » Pour en savoir plus sur Rec :http://trendsmarketing.paris TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

This week we’re meeting with Daniel Gayle, the founder and director of the menswear brand DenzilPatrick. The London based designer previously worked for many established brands such as Philip Lim, Kenzo and Victoria Beckham. There he got a real insight of what was managing a business and setting up its creative vision. Who thought that launching a brand in those days and standing out was still possible ? Well, Daniel makes it real with his will of expressing his own artistic vocabulary. At the essence of the brand is everything that defines him and what he thought was missing in the fashion industry. Experimenting is at the core of his process. He let himself time to create garments that are relevant for the people that make them as well as for the consumer. Sourcing pre-existing materials and exploring different crafting techniques, a playfulness stands out from the pieces with different colors, fabrics and patterns. In this episode, Daniel reveals all his process as a young brand, from his ambition to put creativity and a sustainable business together, sourcing pre-existing materials and engaging a fair approach to garments. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:00 : Daniel presents himself5:45 : Why did he launch his own brand ?10:05: How did he design his business model ?15:45 : His definition of sustainability and its application23:15 : How important is his sustainable ambition ?28:40 : What is his approach with denim ?35:40 : Who are his clients ?38:40 : What does Daniel want to close the door to in our industry ?39:50 : What does he look out to get inspired ?41:30 : What is the last piece of clothes he bought ?42:10 : Who would he like to listen to in this podcast ? KEY LEARNINGS« The fundamental point of this brand is to create meaning for pieces that people can covet and share. » « It is about sustaining ourselves in addition to the resources. » « It would be easier for us to just make from scratch the very end product. » « It is not about looking for a quick win but more building a rhythm, a community and an understanding of the bigger picture. » WHERE TO FIND DenzilPatrick :https://www.denzilpatrick.com TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

This week we’re meeting with Rune Orloff the co-founder of POOL, a subscription platform for menswear based in Berlin. As an answer to the overload of garments produced and bought, Rune recently created what he calls « the wardrobe freedom », or a way to swap garments without owning them. His statement is clear: we buy clothes, but we always wear the same ones. POOL is a smart sustainable system that can surely be considered as one of the solutions to change our approach to fashion. Based on a membership system, it is beneficial for the consumer as well for the brands. Indeed, it contributes to a circular economy, providing at the same time data for brands to produce less but better targeted products. In this episode, he talks about his previous experiences in the fashion industry that nourished his current business. You will know everything about how he launched the service in mid covid time, and what’s his plan for the future. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:10 : Rune presents himself2:25 : His previous jobs in fashion 9:10 : What is the concept of POOL ?13:30 : How does he choose the products ?16:00 : What’s the reaction of the clients ?19:00 : Why does he think it is the right moment to launch this kind of business ?21:15 : Is it the end of producing new garments ?23:30 : What is his best rental piece ?24:15 : How to get involved in the process as a brand ?25:35 : How does he expect to become mainstream ?26:40 : What are the menswear brands is he working with ?27:20 : What is sustainable fashion according to him ?30:35 : How to start a business in fashion nowadays ?32:20 : How to operate sustainable change in an already existing brand ?35:00 : What does Rune want to close the door to in our industry ?35:10 : What does he look out to get inspired ?35:40 : What is the last piece of clothes he bought ?36:00 : Who would he like to listen to in this podcast ?36:30 : When is he planning to launch POOL in Paris ? KEY LEARNINGS« We wanted to bring some modern tools into the wardrobe: make it less static and make it smart. »« We see it as an extended wardrobe. It is based on the idea that you typically wear 20% of your wardrobe 80% of the time. »« Slowing down consumption also means slowing down production. »«The longer the item lasts, the more we can circulate them. » WHERE TO FIND POOL :Website : https://p-o-o-l.xyz/contact/ Instagram : https://www.instagram.com/pool.berlin/ TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

You might know Petit Bateau, a leader brand on the kids apparel market. This week we’re meeting with Guillaume Darrousez, the CEO of Petit Bateau. He was previously working in the Groupe Rocher which owns the brand and came with a vision at the head of it. The blue boat tag is certainly something you have seen in your surroundings for one reason: Petit Bateau is known for its children’s long lasting products. But Guillaume has set even higher standards in terms of sustainable strategy. If quality goes hand in hand with sustainability, it is also coming with real improvements on the environmental and social responsibilities. Among the brand’s goals : using more organic cotton, being certified B Corp, but also having an impact on children’s education regarding nature awareness. In this episode, Guillaume is giving us the details of their strategy. He proves us that a sustainable change within a big company is possible, it is just a matter of will and action. CONTENT TO FIND YOUR WAY IN THE EPISODE 0:55 : Guillaume presents himself1:50 : About Petit Bateau 2:50: Why did he join Petit Bateau ?3:45 : The key figures4:40 : What is his definition of sustainability ?7:10 : How do they create sustainable products ?9:25 : How do they manage to make the product still desirable ?10:35 : What is a sustainable material ?12:25 : How do they involve their customer in their after life product philosophy ?13:55 : How to make money out of a circular model ?14:50 : Why want to be certified B Corp ?16:30 : How long do they give themself to become B Corp ?17:30 : How do they connect children to nature ?19:35 : Why did they rebrand the platform ?20:55 : What is going to change for their collaborators ?22:15 : The challenge of producing in France24:15 : The proportion of production between France and Morocco25:20 : His biggest challenges 26:50 : How can we accelerate the sustainable revolution ?30:30 : What does Guillaume want to close the door to in our industry ?30:45 : What does he look out to get inspired ?31:10 : What is the last piece of clothes he bought ?31:20 : Who would he like to listen to in this podcast ?32:15 : What makes him optimistic for the future ?32:40 : His opinion on big companies opting for sustainable strategies KEY LEARNINGS« Every time we design a product, we think about how it can be passed on from child to child. We want it to last five lives. »« I am convinced we can do better on the education of children, it is our job to do it. »« The quality of the product is not enough. We want to incorporate the circular element and push it to a higher level. »« The fact that some people produce in France is not a matter of economy. It is more about the know-how, being closer to the customers, understanding the customers and protecting what we have socially speaking. » WHERE TO FIND PETIT BATEAU :https://www.petit-bateau.com Groupe Rocher : https://groupe-rocher.com TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

This week we’re meeting with Pasha Whitmire, he leads the material development at Patagonia.The company that originally stands out for its climbing apparel is the leader regarding sustainability and products development. Their mission is crystal clear : « We’re in business to save our home planet ». Pasha Whitmire gives us an insight of what sustainability truly means to Patagonia, as it is a question of always seeking further to face new challenges. It all starts with the material, its quality and surely its ability of lasting through time. As a certified B Corp company who is concerned about social and environmental impacts, carbon emission is one of their top priorities. In this episode, Pasha asks fundamental questions in order to re-invent the way of making a product : from material innovation to the after life of the product, nothing is left aside. He proves us that durability and a successful business are compatible. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:00 : Pasha presents himself and his pathway2:30 : What makes Patagonia stand out ?4:35 : How did they shift their mission ?9:20 : How to make a material carbon neutral ?13:05 : How to make sure a product will last a lifetime ?17:30 : How is the company being business successful and at the same time doing right for the planet ?21:15 : What should the fashion industry do to accelerate its sustainable revolution ? 24:35 : His advice to make a design that last forever27:00 : The recycled nylon process31:20 : The most challenging materials to recycle33:15 : How do they work with manufacturers ?37:50 : How do they make sure the social business is respected at all points of the supply chain ?40:00 : What are the upcoming projects for Patagonia ?41:40 : Is he hopeful for the future ?44:00 : How does he see the future of his career ?44:50 : What does Pasha want to close the door to in our industry ?45:05 : How to convince people not to buy the wrong products ?46:00 : What does he look out to get inspired ?48:40 : The project around regenerative agriculture52:30 : What is the last piece of clothes he bought ?54:30 : How does he manage to work out of his office ?55:30 : Who would he like to listen to in this podcast ?55:35 : What message would he like to tell people of the industry ? KEY LEARNINGS « If you don’t have the time to do everything, then you can only have the time to do the most impactful things. »« The biggest problem is carbon emissions, it is the number one contributor to climate change. Trying to measure that has been a big task. »« We know that to try and make improvements especially in the apparel industry, we must focus on the fabrics, the materials and try to make improvements at every step of the supply chain. »« The best thing you can possibly do for the environment is to buy as little as possible and have as few articles of clothing as you can. Those few pieces are the highest quality, most durable and long lasting piece of clothing that you can have. » WHERE TO FIND PATAGONIA :https://eu.patagonia.com/fr/fr/home/ TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

This week we’re meeting with Franziska Dormann, she works as a representative of Global Organic Textile Standard for Germany, Austria and Switzerland areas. Known as the worldwide leading standard for organic fibers, GOTS, as you may call it, has become a reference tool for the fashion and textile industries regarding sustainability. It is a certification ensuring that natural fibers are organic and also produced in fair conditions.What makes it interesting is that in a time where transparency seems inevitable, certification is used as a common global language for both consumers and supply chain players. In this episode, you will know everything about GOTS from how to become certified, how it is relevant in the market and the requirements linked to it.Franziska is claiming for a holistic approach of current stakes in fashion where sustainability begins from the very first step of the product. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:00 : Franziska presents herself2:00 : Her background4:00 : The origin of GOTS6:50 : What fibers do they get certified8:00 : What is a bio sourced material9:20 : To what extent it is certifying the social aspects of the business11:00 : What is the gap between the standards of living and the wages in the countries producing fashion ?11:55 : How can you get certified 13:30 : What does it ensure to all players in the value chain 17:15 : How does she explain the success of the organisation19:20 : Is GOTS certification only for products 21:35 : What makes GOTS certification stronger 22:55 : How many brands are certified 24:35 : Does she think it is a long term shift in the fashion industry 26:20 : How can the fashion industry go even further when it comes to sustainable revolution 27:35 : What must young designers tell to their suppliers to make them GOTS certified30:50 : What does Franziska want to close the door to in our industry31:25 : What does she look out to get inspired32:25 : What is the last piece of clothes she bought32:50 : Who she would like to listen to in this podcast KEY LEARNINGS « It is nice if you work with organic cotton but if you just go for a company or a sweatshop where kids are producing your tee-shirts, then it is not worth to talk about organic cotton. » « Now you can see that different partners and stakeholders of the industry are really interested in getting certified and getting the supply chain transparent on ecological as well as on a social criteria level. » « Sustainable fashion is something which is not a trend anymore and we are going to a new era. I really hope for that because there is no other way to cope with what is happening in the world. » « The success of GOTS is related to the fact that there is a mind shift : the industry is very interested in getting the supply chain transparent. » TO LEARN MORE ABOUT GOTS :https://www.global-standard.org TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

This week we’re meeting with Louis Epaulard, the CEO and co-founder of Léon Flam, a leather goods brand. Louis used to work in the organic food distribution where he met his current associate Guillaume Gibault. Together, they re-launched the brand Léon Flam with a fair vision on product sustainability. Leather might be controversial nowadays regarding sustainability, but in this episode, Louis explains why it can go hand in hand. He believes in long lasting products through the care of the raw material to the after sales service. As the products are made in France, they also care about social responsibility. Discover more about Léon Flam, from the sourcing, the logistics plan to the labels in the leather goods industry. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:00 : Louis presents himself 1:50 : What does sustainable fashion mean to him2:40 : How does he make a product that last4:15 : Producing locally 5:30 : His opinion on leather and sustainability 8:30 : The tanning process9:50 : How do they communicate on responsibility10:30 : The KPI’s he is looking at11:30 : How does he make sure they don’t overproduce 12:00 : The future of Léon Flam13:00 : How can the industry accelerate the sustainable revolution13:40 : What would he recommend to young entrepreneurs15:15 : What does Louis want to close the door to in our industry15:25 : What does he look at to get inspired16:10 : What is the last piece of clothing he bought16:15 : Who would he like to listen to in this podcast KEY LEARNINGS « The notion of repairing is very important : we have a strong focus on the after sales service and we think that a sustainable product is also something that you can repair. » « Leather can be sustainable as it cannot be. There are different levels of controversy. » « Everything comes from the final customer as buying a product is a voting paper. But you still have to push for global consciousness on social and environmental issues. » « We have to close the door on greenwashing and planning. We need to focus on action now. » WHERE TO FIND LEON FLAM :https://leonflam.com TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

This week we’re meeting with Andrée-Anne Lemieux, the Head of Sustainability at the Institut Français de la Mode and Kering’s Chair. The higher education institution has indeed partnered with the luxury group for a Research Chair on Sustainability. With a remarkable background in marketing and industrial engineering, Andrée-Anne is now devoted to the transformation of the fashion and luxury industries. She is considering sustainability not only as an environmental topic, but also on a wider perspective as a human responsibility shaping and redefining tomorrow’s economy. As future generations are very concerned about the future, she explains how students are driven by the will to deeply change the fashion industry. From circular economy to carbon neutral and measuring social improvement, there is plenty to do. Today, she shares with us her determined mindset and her strong beliefs regarding sustainable challenges. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:00 : Andrée-Anne presents herself4:45 : What does sustainable fashion mean to her 6:42 : Why is it important to consider sustainability as a priority in a period of crisis 11:55 : The KPI’s to look at to improve a sustainability politic14:05 : How can we accelerate this change of value system 18:05 : What about carbon neutral 20:00 : Sustainability and communication 22:54 : What is the future of fabrics 25:20 : What is she teaching at the Research Chair IFM Kering 34:40 : What are the expectations for the young generation regarding luxury and sustainability 38:30 : What does Andrée-Anne want to close the door to in our industry 39:05 : What does she look at to get inspired 39:55 : What is the last piece of clothes she bought40:00 : Who she would like to listen to in this podcast KEY LEARNINGS« Sustainability is also about people and their welfare. It is important to look at how do you manage people and your company even more during a pandemic crisis. »« We have a lot of fabrics already produced so we need to see how do we integrate circularity in the model. We know that it is probably the economy the more compatible with growth. »« I think that everybody needs to be educated on the subject of sustainability. We can learn everyday about it. »« I truly believe that if we move forward as citizen and consumers at the same time with the private sector and the institutions, we can really change the world. » TO LEARN MORE ABOUT IFM KERING RESEARCH CHAIRhttps://www.ifmparis.fr/en/news/launch-of-the-ifm-kering-sustainability-chair TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

This week we’re meeting with Tony Tonnaer, he’s the CEO and founder of Kings of Indigo. Based in Amsterdam, Tony launched his own sustainable denim brand after working several years in denim companies. When he started in 2011, sustainability was not a hot topic at the time, but as a pioneer, he challenged himself to conciliate both good quality products and innovation. By choosing only organic or recycled materials, he’s made circularity and social fairness his top priorities. Doing less is doing better. And that’s totally how he plans the future as he’s aiming to work more on cradle to cradle and to reduce his environmental impact. Today, he explains to us how he convinced consumers to buy sustainable products through communication and what’s its approach on circular fashion.CONTENT TO FIND YOUR WAY IN THE EPISODE 0:50 : Tony presents himself1:45 : What does sustainable fashion mean to him 2:30 : How did he manage to work in sustainability3:50 : What’s the difference between a sustainable product and a conventional product8:00 : How does he communicate with the client10:00 : What does he think about the standardization policy problem12:00 : His relationship with Première Vision13:00 : What’s the biggest step forward in terms of sustainability for denim 15:10 : What have been the key success factors of Kings Of Indigo18:45 : The vision for Kings of Indigo in terms of sustainability20:50 : His approach on the logistic of circular fashion 26:00 : What is his advice for the young designers ?27:50 : What doesTony want to close the door to in our industry 28:00 : What does he look at to get inspired28:10 : What is the last piece of clothes he bought28:20 : Who he would like to listen to in this podcast KEY LEARNINGS « At the beginning, we wanted to make people unconsciously conscious. »« I thought it was a great challenge to change the consumer’s mind, as well as the retailer and the factories. » « If you’re being transparent to the consumer, I believe they buy the story. »« The future of fashion is not sustainability, it’s circular approach of fashion. »« One of the goals was also to show our industry that you can make a great affordable quality product which is cool and fits very well. All of the bigger brands and smaller brands are starting to follow this rule. »WHERE TO FIND KINGS OF INDIGO :https://www.kingsofindigo.com TO SUPPORT SMART CREATION THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

This week we’re meeting with Benjamin Malatrait. He is the CEO and co-founder of ICTYOS Cuir Marin de France, a sustainable leather company using fish skins from the food industry. It all started at a restaurant, where Benjamin and his friends Gauthier and Emmanuel wondered what they could do from fish skins. As chemist engineers, they worked on a strong innovative technology transforming the waste of skins into what they call ‘marine leather’. By collaborating with restaurants, they believe that using local resources can make a huge difference as a circular economy company. Their high quality products are the result of a specific process allowing them to work with luxury and craftsmanship customers.In this episode, Benjamin reveals the making of sustainable leather and shares his commitment for a meaningful product.Recently Ictyos was selected to join the LVMH startup house at Station F in Paris. CONTENT TO FIND YOUR WAY IN THE EPISODE 0:50 : Benjamin presents himself1:27 : How the company started 2:50 : Was he attracted to the fashion industry 3:55 : In what extent his product is sustainable and what does sustainable leather goods mean to him6:10 : The process for making leather goods from waste 8:20 : Who is he partnering with to collect the skins ?11:35 : The leather fish skins’ properties14:30 : What’s its favorite product15:05 : Where can we see the products16:45 : The KPI’s he looking at for his company18:30 : Their biggest challenges18:55 : How can the industry accelerate the sustainable revolution 20:05 : What would he advise to a young designer to make the right material choices21:55 : What does Benjamin want to close the door in our industry22:35 : What does he look at to get inspired23:10 : What’s the last piece of clothes he bought 20:35 : Who would he like to listen to in this podcast KEY LEARNINGS « We pay attention to what we eat and now we have to pay attention to what we wear. It’s just logic. » « We decided to include in our job the sourcing of the material : each week we are picking skins from restaurants and pisciculture. The closer we are to our suppliers the better it is. « I think using a local material is really important. Transparency is also a key point : you have to prove and you have to explain where your material is coming from and how it has been processed. » « We are just trying to add commitment and common sense in our product and that’s the DNA of ICTYOS. Each of our decisions on the process, on the material, on the partnership is always based on what’s going to be the ecological and ethical impact. » WHERE TO FIND ICTYOS https://www.ictyos.com @ictyos : https://www.instagram.com/ictyos_official/ LinkedIn : https://www.linkedin.com/company/cuirs-marin-de-france/ Facebook : https://www.facebook.com/ICTYOS/ TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/See acast.com/privacy for privacy and opt-out information.

This week, I’m joining Mark Hartnell, he’s the director of textiles at Seaqual Initiative, an organization that supports ocean cleaning and raises awareness of plastic marine pollution.Gathering communities part of the blue economy like NGO’s and fishermen, Seaqual Initiative collects ocean litters and recycles the plastic found in it. Recently, they’ve developed their very first product: SEAQUAL® YARN and successfully figured out how to create yarns from plastic waste. With a very specific process, they innovated to separate the polymers giving strong outcomes comparable to a classic polyester yarn.Mark is aiming for more circularity and sustainability in the blue economy, as well as becoming a global and local solution. Dive into this fascinating discussion and discover Mark’s upcoming challenges for social and environmental justice. CONTENT TO FIND YOUR WAY IN THE EPISODE 0:50 Mark presents himself and explains us what is Seaqual Initiative2:20 What does sustainable fashion mean according to him ?3:40 How can Seaqual be one of the solutions to become more sustainable ?6:30 The process of Seaqual Yarn9:00 About micro particles: are they a huge problem for the industry ?13:45 The KPI’s he’s looking at17:50 Seaqual Initiative business model21:20 What’s the vision for Mark’s company ?23:45 The biggest challenges 23:30 How can the fashion and textile industries accelerate the sustainable revolution ?26:55 What does he want to close the door to in our industry ?27:55 What does he look out to get inspired?29:35 Who would he like to listen to in this podcast ? KEY LEARNINGS « I don’t think sustainable fashion exists. It’s something that we’re looking for, it’s a target that we’re aiming for and we should all be aiming for it. » « Seaqual is about doing good within the blue economy. Everything to do with the ocean and the communities from the ocean: how can we help them to become more sustainable ? How can we move towards circularity ? How can we create collaborations in communities and provide solutions ? »« We need to be a global company providing global solutions to a global market. » TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/

This week, we’re meeting with Sandya Lang, she’s sustainability manager at Nudie Jeans, a Swedish denim brand. The company made sustainability their core priority using mainly organic cotton and recycled fibers. Sandya makes sure every step of the product sticks to their values: from choosing the rights suppliers, the factories to the retailers, she looks out for absolute transparency and traceability. But more than that, she explains how the long life of the product is important and how they encourage the customer to repair the jeans instead of throwing them away. That’s all about their ‘Repair Shops’, offering an exclusive customer service worldwide. Discover their environmental philosophy and how they challenge themselves to always do better as a fashion company. CONTENT TO FIND YOUR WAY IN THE EPISODE0:58 : Sandya presents herself2:35 : What does sustainability mean as a denim company according to her ?3:10 : Is sustainability part of the DNA of the brand ?4:15 : To what extent their product is more sustainable than any other ?6:00 : Is it more difficult to source organic fiber ?7:00 : What certification are they using ?8:45 : How do you make sure the standards are respected ?10:00 : How do they manage their repair shop worldwide ?12:30 : Is repairing jeans becoming a thing in her country ?13:15 : How repairing jeans is serving their business ?14:40 : What makes their company stand out ?15:30 : Do they have a recycling policy ?16:30 : What are the best certifications to look for ?17:40 : What’s the biggest challenge for Nudie Jeans in the upcoming years ?18:30 : How can the fashion industry accelerate sustainable revolution ? 20:00 : The KPI’s they are looking at21:10 : What does Sandya want to close the door in our industry ?21:38 : What does she look at to get inspired ?21:50 : What is the last piece of clothes she bought ?22:15 : Who would she like to listen to in this podcast ?KEY LEARNINGS« Transparent supplies chain are crucial and brand collaboration is a really important part. »« I think repairing and using your garments longer is something that we really try to promote and we can see now that more and more companies are offering services like rental, repairing and so on. » « It is important for us to have this third part certification to prove that we are doing what we are doing, for example using organic cotton. But it also pushes us to maintain our sustainable attributes that we have and inspire us to stay innovative and look out for new materials as well. »TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.👉 To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/

This week we are meeting with Nicole Lambert, she is a specialist of fibers and materials at the global organization Textile Exchange. Her role is to advise brands and organizations by providing learning tools on responsible standards and traceability. Created in 2002, the NGO Textile Exchange focuses on the very beginning of the supply chain when it comes to raw materials, in order to minimize the environmental impact. They work on all kind of fibers and now they aim to extend their digital database to improve their sustainable practices. CONTENT TO FIND YOUR WAY IN THE EPISODE 00:50 : Nicole presents herself and the NGO she works for01:45 : Nicole’s background02:15 : What does sustainable fashion mean to her03:25 : Where should we start to make fashion a more sustainable industry04:30 : How does she accompany brands06:00 : About standards and certifications07:55 : What’s the difference between the certifications OCS and GOTS08:35 : More about GOTS10:45 : The difference between RWS and RDS12:35 : The problem with polyester14:35 : How can national legislation accelerate sustainability 17:40 : How to accelerate national legislation 18:55 : What are the upcoming challenges for Nicole19:35 : About circularity20:40 : Are growth and sustainability compatible 22:10 : What is the last piece of clothes she bought22:40 : Who she would like to listen to in this podcast23:30 : What does she look at to get inspired23:50 : What does she want to close the door in our industry KEY LEARNINGS « It’s important to have certain values in a company and set your priorities. » « A lot has been done in term of sustainability but just from the initiative of companies in the industry itself. And it hasn’t been driven by the legislation. » « The whole revolution is definitely a question of everyone getting together and it has to be a collective action for a collective impact. » TO SUPPORT SMART CREATION, THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/

This week we are meeting with Jonathan Cohen, he founded his eponymous brand in 2011 with Sarah Leff. Based in New York City, Jonathan Cohen’s designs are known for their colorful and bright printed dresses which successfully brought him to win the CFDA fashion fund. With only two collections a year, Jonathan is running a responsible and conscious business. In this episode, he explains how important it is to source materials in a sustainable way and how does he take action towards change in the fashion industry. CONTENT TO FIND YOUR WAY IN THE EPISODE 00:55 : Jonathan presents himself and his brand01:25 : Jonathan’s background02:00 : Was sustainability a topic the year he launched his brand03:05 : What does sustainable fashion mean to him03:25 : How to source sustainable material05:30 : Where to start to create a sustainable fashion brand08:40 : About animal welfare10:35 : How did Jonathan learn more on sustainability14:30 : How can the industry accelerate the sustainable revolution16:50 : The KPI’s he’s looking at for his company17:18 : What’s the future for his company in terms of sustainability18:50 : What does Jonathan want to close the door in our industry19:28 : What does he look at to get inspired19:50 : What is the last piece of clothes he bought20:35 : Who he would like to listen to in this podcastKEY LEARNINGS « Make small changes, start small and it will naturally grow from there. »« Something we were very passionate about was understanding the waste that we were creating from production and how we could solve that solution. »« Every company needs to look at what they are doing. They need to see how they are approaching the production, how they are sourcing and how they can make it better. »« We all need to be sharing informations and help one another. » TO SUPPORT SMART CREATION, THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/

Disclaimer: this episode was recorded in February 2020, which is why the discussion makes no mention of the Covid19 crisis. Enjoy our conversation ! This week we are meeting with Célia Poncelin, she joined Heuritech a few years ago, a startup that uses artificial intelligence helping brands to predict trends. She also founded the companyLunetist, an eyewear brand handmade in France. With her team at Heuritech, she’s making sure they’re doing relevant choices on the market and communicate to the public. Launched in 2013, the startup recently changed its branding towards sustainable values by giving the right tools to brands. Thanks to data analysis, they guide brands through their creative process but also they make them avoid overstock. They are contributing to the changes for a better way of consuming.CONTENT & TO FIND YOUR WAY IN THE EPISODE0:55 : Célia presents herself and the company Heuritech1:35 : What did Celia do before joining Heuritech2:25 : What does it mean according to Célia "sustainable fashion"3:55 : What’s the link between Heuritech and sustainability5:35 : What services do they provide to brands6:20 : What’s going on the market right now with sustainability9:05 : What are professionals expecting from Heuritech11:20 : To what extent Heuritech is sustainable12:55 : How does she think the industry can accelerate the sustainable revolution 13:50 : What tools are the best for predictive analytics16:15 : Where she would start to create a sustainable brand18:25 : What are the biggest challenge for Heuritech and the fashion industry 20:10 : What does Célia want to close the door in our industry ?20:55 : What does she look at to get inspired ?21:55 : What is the last piece of clothes she bought ?22:58 : Who she would like to listen in this podcast ?KEYLEARNINGS« Production volume is expected to grow by 60% in ten years so if we continue this way, we’ll have a massive waste in the industry »« Brands can make better decision on what they should produce and also the quantity »« Making the best product possible is where it all starts »« Each brand has its own challenge »« We really want to change fashion deeply and to show how it can be done in a good way »TO SUPPORT SMART CREATION, THE PODCAST🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision👉 https://www.premierevision.com/fr/See acast.com/privacy for privacy and opt-out information.

Balzac Paris is a young French fashion house with a chic and modern spirit. At the source of Balzac Paris there are three friends passionate about ready-to-wear fashion and digital: Charles, Victorien, and Chrysoline!This happy team has a taste for entrepreneurship and the desire to modernize the bow tie. In 2011, Balzac Paris was born. The bow ties take off and contribute to the brand’s development. After this success, in January 2014, Balzac Paris offers literary sweatshirts showcasing French author couples for a mixture of loving culture. These sweats quickly become essentials. Balzac Paris makes a place for itself as the literary brand that allies fashion and literature in their ephemeral collections sold in exclusive limited edition and on the net. The ephemeral sales are offered with the seasons. Chrysoline describes her brand as “trendy but never victim,” concerned with always offering a timeless wardrobe: chic and comfortable, of day or night, with basic colours and exclusive prints.Marie-Emanuelle is in charge of developping and prudcing collection at Balzac Paris. CONTENT & TO FIND YOUR WAY IN THE EPISODE 00:52 : Marie-Emanuelle introduce herself and Balzac Paris02:04 What does sustainable fashion mean according to her02:45 Balzac Paris & Marie-Emanuelle sustainable Eureka moment05:14 What did she implement to make Balzac Paris more sustainable06:45 What is a good sourced material06:50 What does she advise to a young designer to source the right sustainable material09:00 How to make sure everybody in the compagny is at the same page11:20 What are the KPIs they are looking at12:20 What are the most difficult material to get rid of12:30 What should the fashion industrie do to accelerate it fashion revolution15:00 What are the biggest challenges for Balzac Paris and the fashion industrie when it comes to sustainability18:00 Quick rapid fire question KEY LEARNINGS"Going fast in a sustainable way is very peacky.""The biggest challenges is the traceability."" Being sustainable is also about making something very creative with high constraints."TO SUPPORT SMART CREATION, THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/

This week we are meeting with Kenji, he is responsable for Business development and sustainability at Spiber which is a biotech material company that has develop a way to brewed protein fiber an another protein material thought a fermentation process. Kenji ensures that all the materials that they are producing are made in the most sustainable way possible. This small but fast growing company working hard to offer new solution to the fashion industry. Their materials has been used last year to create North Face products, one of the most sustainable solution on the market. In this episode, Kenji is going through all the material Spiber has been devlopped and how the nature has been a major inspiration in their fiber invention? CONTENT & TO FIND YOUR WAY IN THE EPISODE 00:52 : Kenji presents himself and the company Spiber.01:15 : What is Kenji role into the company ? 01:40 : According to Kenji, what does sustainable fashion means ?02:10 : What is the Eureka moment that push his company to start this new projet and what is the background of the company ? 03:00 : What Spiber is exactly doing ?04:30 : Kenji explains the process to create new materials at Spiber.06:30 : To what extend this product are sustainable ?07:50 : What would Spiber be presenting at Premiere Vision next year? 08:30 : Do we need a minimum of volume to order at Spiber?09:20 : Among all the products he will be presenting or already existing, what is Kenji favorite one ? 09:45 : According to Kenji, what makes his company different from others ? 10:27 : Where Kenji see the biggest challenges coming in the next years for his company ? How Kenji will be able to scale his method ? 11:00 : How can the fashion industry can accelerate his sustainable revolution ?11:50 : For a young designer, what would Kenji's advice to make a more sustainable fashion ? 13:00 : What does Kenji want to close the door to in our industry ? 13:15 : Where Kenji look at to get inspired ? 14:10 : What is the last piece of clothes he bought ? 15:10 : Who he would like to listen in this podcast ?15:50 : Where can we look at if we want to learn more about Spiber ?16:00: What makes Kenji optimistic about the future ? KEY LEARNINGS Sustainable fashion can means many think : it can be buying less clothes, buying clothes that last longer, buying clothes that have been made in the most responsable ways. It is also repairing your clothes and using second hand. Contributing to make a more sustainable fashion is the most important thing, it is the reason why the company exist and why the people in the teams are spending many years working and developing this new materials. The materials they are producing are extremely unique, and it can be plastic free. This is very important that the biggest company, the ones who are making the largest volume of products take big decisions to change and to accelerate the fashion revolution. But small companies also can play a very important role by innovating and making new technologie available to offer them the choice. So startup, innovators, and big companies, all together, can make big changes. One of the most important thing is transparency in the supply chain. If a young designer has the choice between two materials, two different factories or different processes,. If one is more transparent than the other, it can make the difference, he should always choose the most transparent option. Brands are seriously getting aware that they need to make change and they are actually starting to make action. It makes hope for the future. TO SUPPORT SMART CREATION, THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/Si vous êtes en activité partielle, merci de ne pas répondre à ce mail.

This week we are meeting with Olivier Raynaud, he is the general manager of Raynaud Jeune, founded in 1928. This family business is a small lamb skin tannery in the south of France. The company is mostly focused on leather for shoes and leather good. They are produced as sustainable as they can and are very careful about their customers' demands. In this episode, Olivier tells us his two eureka moments that pushed him to become more sustainable, he explains how he is managing his company and he details the best practices Raynaud Jeune has adopted over the past years. He also explains us the process of his vegetable tanned leather and gives advises for young designer who want to build a sustainable brand.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:52 : Olivier Reynaud presents himself and his company Reynaud Jeune.01:30 : What does it mean, according to Olivier sustainable fashion ? 02:05 : To what extend his company is sustainable ? What was the Eureka moment when he decided to be more sustainable ?05:30 : What have been the results of this sustainable strategy ? 06:50 : According to Olivier, how can the fashion industry can accelerate the transition to a more sustainable way of doing ?08:40 : What are the KPI he is looking at, to monitor his progression when it comes to sustainability ?10:00 : Olivier tell us a little more about the process of a tannerie.11:50 : For a young designer, when it comes to sustainability what choices they should do if they want to build a sustainable brand ? 14:15 : Where Olivier see the biggest challenges coming in the coming years for his company and for the leather industry ?16:05 : What does Olivier want to close the door to in this industry ? 17:40 : What is the last piece of clothes he bought ? 18:00 : Who he would like to listen in this podcast ? KEY LEARNINGSWe really try to reduced, step by step, our footprint and our carbon emissions.« It is a very important demand from our customers. More and more my main and major customers come to visit our company and want to see what we do for the environment before they commit themselves with ourselves . We keep our customers because we have this real eco-friendly way of working. » « The young people that we are employing are more and more concern about the environment and are very happy to see that the general management is also very conscious about this movement. » « This sustainable strategy gives every day better and better image which obviously is helping directly or indirectly the business. We are getting a better position for the future. » « The final customer must be ready to pay a little bit more because all this things have a cost. »« The biggest challenge is to try to convince all the people that the leather is still a good product, renewable for the future. » TO SUPPORT SMART CREATION, THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/

This week we are meeting with Kevin Germanier, he studied fashion at Central Saint Martin in London and worked for Louis Vuitton as a junior designer. With LVMH, he had the opportunity to do his own presentation during Paris fashion week and Nathalie Kingham from Matches Fashion bought everything. This is how he quit Louis Vuitton and starts to really work on his own brand. He is working on sustainable collection, the goal of his eco-friendly brand is to make every pieces with upcycling materials. Kevin has also the ambition to develop a healthy sustainable business, it is not only about the product, it is much more. Germanier is growing slowly but surely ! In this episode Kevin is explaining his vision and how he works by doing the opposite of the traditional fashion process.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:50 : What are you doing at Premiere Vision?01:10 : Kevin presents himself 2:02 : What does it mean according to Kevin "sustainable fashion" ?4:35 : How does Kevin do keep close to his values ?8:20 : What is the DNA of Germanier ?10:05 : How can the fashion industry accelerate its sustanaible revolution?12:18 : What does inspire Kevin the most at the moment when it comes to sustainability ? 14:10 : Does Germanier have any KPI about sustainability and the growth of the brand ? 15:15 : What is Kevin's vision for Germanier and where does he see his biggest challenges ? 16:50 : What is the biggest challenge for the fashion industry ? 18:28 : What does Kevin want to close the door in our industry ? 18:35 : What does he look at to get inspired ?19:30 : What is the last piece of clothes he bought ? 20:15 : Who he would like to listen in this podcast ?KEY LEARNINGSThey are so many solution to be sustainable. For exemple, it is easy to source trash because it is everywhere.Going slowly but be sure that everything in your company is according to your values.The quality is very important, every product created should stay forever if we really want to be sustainable. People are not patient enough because it will take so much time, we talk about fashion but it is link with so much more than that. It is link to politics, to sociale decision, to the localisation and your market, to the packaging, the way you sheep your clothes and the way you are consuming fashion. The biggest issue is that everything is linked if you change one thing you will affect all the others things.Less talking, more action. We need to see action. TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

This week we are meeting with Kutay Saritosun, he is Director of fashion brands at Bluesign Technologies. He works with brands and their suppliers to be more sustainable. More concretely, he helps them to minimize their impact on the environnement and keep a very good quality on their product. They have three work streams : the environnement, the social and the economic impact. Bluesign Technologies has been created 20 years ago when the founders realize the impact of chemistry products on the environnement and on the people in the textile industry. They wanted to develop a solution to educate the supply chain partners and help them to reduce the risk and impact of their products. CONTENT & TO FIND YOUR WAY IN THE EPISODE01:00 : Kutay presents himself and his company Bluesign Technologies01:28 : What does sustainable fashion mean according to him ? 03:20 : What was the Eureka moments that led Bluesign to develop a systemic approach that companies could use and can integrate in there sustainable strategy?05:10 : What makes his company and his services stand out from others in the market?07:36 : What should emerging designers think about if they want to produce sustainably?09:41 : How does an organization become a Bluesign System Partner?11:46 : What will Bluesign be presenting at Première Vision?12:50: Does Bluesign take all aspects of fashion into consideration?13:38 : Does Bluesign have a favorite company or brand you are currently working with?14:24 : What are the environmental, social, and economic impacts of Bluesign organization? 16:46 : What are Bluesign certifications? What does it mean? How much does it cost?19:30 : What are the KIPs / eKPIs they monitor? 20:00 : How will Bluesign contribute to sustainability in the future? 20:26 : What are the industry’s upcoming challenges? How can Bluesign offer a solution?22:24 : How can the fashion industry accelerate its sustainable revolution?23:11 : What are the right indicators? Can certifications be a solution?23:38 : When does the gouvernements are going to legislate on the subject? 25:37: What does he advise designers who are looking to make the right choices?25:41: What does he want to close the door to in our industry? 25:50 : What does he look at to get inspired ? 22:57 : What is the last piece of clothes he bought? 26:10 : Who he would like to listen in this podcast? KEY LEARNINGSThere is different way to define sustainable fashion, we have to ask ourselves many questions about : what the materials we are using to make our product ? what kind of chemical we use in our process ? what is the ecologic impact of our product during the production? what is going to happen at the product at the end of his life ? At the very beginning of product development, it is very important to think at the materials that you are going to use, all the steps of the supply chain, but also at his end of life and how you are going to recycle it. It is during this very early phase that all the decision you take impact the most the environment.To be more sustainable it is important to manage the relationship with your producers, the supply chain, the sustainability of your production, put the right materials and the right chemistry. The first think you need to do to work with Bluesign is a commitment ! It is important to really search the information and to be careful with greenwashing.The chemistry management is a big challenge for the future for all the brands.The technology is a big help to accelerate the fashion revolution. TO SUPPORT SMART CREATION, THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/

This week we are meeting with Pierre-Nicolas Hurstel. After years in consulting and in the world of fashion trade fair in the US, he cofounded Arianee. The Arianee project is an independent, participative - organization whose mission is to build a global standard for the digital certification of valuable objects by promoting and supporting the adoption of the Arianee protocol. In this episode Pierre-Nicolas explain the block chain technology and how it can help the fashion industry in its fashion transition to a more transparent and sustainable industry.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:50 : Pierre Nicolas presents himself and his company Arianee03:10 : What is the Blockchain technology ? 08:15 : How to integrate Blockchain at the Fashion industry ?13:22 : Explications about the digital ID of a product and use case of the vegan brand : Poetic Paris.15:58 : Facilitation of the resale en after sales programs of the product with the Blockchain technology 17:08 : The use case of Ba&sh, with the new "resale button" to sale second-hand directly on their own website.21:30 : What does Pierre Nicolas wants to close the door in our industry ? 22:20 : What does he look at to get inspired ? 22:57 : What is the last piece of clothes he bought? 24:12 : Who he would like to listen in this podcast ? KEY LEARNINGSThe blockchain give the chance to solve the traceability problem and give back confidence between client and saler on a product. The transparency became a big expectation for the clients in their relation with the brand. The integration of the second hand by clothes brand like Ba&sh is a key of the futur evolution of the fashion market, everything is growing in direction of the circular economy and we need techno to accompany this kind of new practices Stopping the ignorance in our industry, knowing where the products are from and by who they are made. We need to become aware of the deviances of our industry on the ethic and the ecologic points. TO SUPPORT SMART CREATION, THE PODCAST 🙏Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

This week we are meeting with Ruth Farrell, she is Global Marketing Director at Eastman NaiaTM. Made with sustainably sourced wood, Eastman NaiaTM cellulosic yarn brings the richness of nature to comfortable and effortlessly luxurious fabrics. With full traceability from tree to yarn, NaiaTM is made by Eastman in the U.S.A. with the highest safety, social, and environmental standards. Eastman’s closed-loop production process for NaiaTM allows recycling and reuse of safe solvents and water, resulting in a yarn with a low environmental impact. Eastman is committed to collaborating with partners to collectively build a more sustainable fashion industry. Designers can be comfortable choosing NaiaTM. It transforms into luxurious, soft, and easy-to-care-for fabrics, giving designers more freedom and choice. With Eastman NaiaTM cellulosic yarn, you don’t have to compromise.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:51 Ruth presents herself and Eastman 01:36 What is Naïa and cellulose yarn? 02:15 What does sustainable fashion mean according to Ruth? 03:00 Does Eastman has always been into this sustainable strategy? 04:05 What is the difference between conventional and sustainable cellulose yarn? 05:11 Where does Eastman source its row material? 06:20 What they will be presenting next February at PV? 07:25 What is Ruth favorite one? 08:30 What is the fonction of those yarn and fabric 09:30 What should we trust when it comes to certification? 12:20 What are Naïa biggest challenges in the coming years? 13:40 Is it much more expensive than conventional products? 14:40 What does she want to close the door to in our industrie? 15:05 What does she look at to get inspired? 15;46 What is the last piece of cloth she bought 16:15 Who she would like to listen to in this podcast? KEY LEARNINGSI see sustainability as something that has to take into account the entire supply chain and the lifecycle of the fiber, of the fabric and of the garment. The biggest challenges is making sustainability accessible to everybody. That is the challenge for us all. And there is going to be a lot of collaboration needed for that. TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

This week, we are meeting with Francesco Marini , he is the 3rd generation and Designer and Inovation manager at Marini Industrie. The history of Marini group went on with Riccardo and Roberto Marini, Mario’s sons. Thanks to their enthusiasm and their passionate vision, they carried on this beautiful story made in Italy.The third generation of the company, with a highly specialized technical-stylistic staff, made the family even greater enclosing under the group near the historic brand Marini&Cecconi, also Ospiti del Mondo, Marini Tessuti Uomo and Assotex.The four brands under Marini group continue to tell a story that makes fashion happen everyday. Research on materials and textures is the daily bread of the company, creating what stays behind the most popular fashion brands in the world.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:51 Francesco presents himself and Marini Industrie 01:36 What is stretch fabrics? 02:07 What does sustainable fashion mean according to Francesco? 02:41 What is the difference between the conventional and sustainable fabrics they are doing now03:32 Why did they decide to implement a sustainable strategy? 04:32 Where do they source their row material? 07:00 What they will be presenting next February at PV? 08:40 What makes Marini Industrie stand out of the others? 10:00 What KPIs does Francesco look at to monitor their sustainable strategy? 11:15 What are their biggest challenges when it comes to sustainability? 13:00 How can the fashion industry accelerate its sustainable revolution?14:00 What should the designers and buyers should look at to verify the products are truly sustainable? 16:30 What does Francesco wants to close the door to in our industry? 17:30 What does he look at to get inspired? 18:42 What is the last piece of clothes he bought? 19:15 Who he would like to listen to in this podcast? KEY LEARNINGS I think designers need to be more involved than in the past in the manufacturing process of the yarn. I want to close the door to fake news in this industrie. TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

This week, we are meeting with Marie Demaegdt, she is Textile and Sustainability Director at CELC (The European Confederation of Linen and Hemp), and in this episode we are talking about flax and linen. The European Confederation of Linen and Hemp (CELC) is the only European agro-industrial organization bringing together and federating all the stages of production and transformation for flax and hemp. It is the specialized spokesperson for 10,000 European companies of 14 countries, overseeing the fibre’s development from plant to finished product. Founded in 1951, the CELC is a source of pioneering thought, economic analysis, industry consultation and strategic direction.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:51 Marie presents herself and the CELC00:22 What is the difference between flax and linen01:42 What does means sustainability according to Marie02:21 What has been the Eureka moment to implement a sustainable strategy in her agro industry 03:30 To what extend flax and linen is more sustainable than over fibers 04:10 What is the process of making from flax to the fabric 06:00 Where does the European flax in grown06:30 What CELC will be showing at Première Vision next February 202007:23 What is so amazing about this fiber 08:33 What have been the results of the CELC sustainable strategy 09:11 What about the linen industry certifications10:40 What is the future of the linen industry 11:30 What will be the biggest challenges for the linen industry in the coming years 12:45 How can the fashion industry accelerate its fashion revolution 13:30 What are the right indicators, the right thing to ask to supplier when you are on Première Vision 15:00 Where does she look at to get inspired 15:46 What is the last piece of cloth she bought 16:00 Who is the personnality she would like to listen to in this podcast KEY LEARNINGS Flax is grown on the same land every 6 or 7 years, it means that it respects the soil and limits the development of disease. Flax is grown in western Europe without irrigation, it's GMO free, it uses little pesticide or fertilizer, it's biodegradable, and its transformation into fiber is entirely mechanical. Due to its sustainability and innovation linen has become sexy and is more and more used by designers in their collections. TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

This week, we are meeting with Guido Zilli, who is in charge of the communication and sustainability at Gruppo Dani. He is taking care of environmental matters, safety matters, environmental labels and sustainability reports. Dani is an Italian tannery established in 1950 based in Arzignano near Venice. They started their sustainable approach 10 years ago as they believed this kind of strategy was the right way to survive and develop the firm in the long-term. CONTENT & TO FIND YOUR WAY IN THE EPISODE0:59 : Guido presents himself1:52 : What is sustainable fashion according to him2:48 : Since when Gruppo Dani is sustainable 4:53 : The contradiction between sustainability and leather7:07 : The difference between a conventional leather and a sustainable one8:57 : Guido tells us more about the new collection Gruppo Dani presented to Première Vision11:12 : Where does Gruppo Dani source its materials? 12:20 : What makes Gruppo Dani stand out from the others? 14:36 : The results of the sustainable strategy in terms of social, environmental and financial impacts 17:36 : The future projects of Gruppo Dani in terms of sustainability 22:09 : How can the leather industry accelerate its sustainable revolution? 25:35 Different questions to Guido about the leather industry, what inspires him, the last piece he bought…KEY LEARNINGSSustainability can be seen as a journey. We should not only consider economic questions when we plan strategies and investments but also social and environmental impacts of our decisions. The long-term goal for Dani is to be able to consider all those aspects at the same time. Leather can also be seen a sustainable product. We process an existing product from another sector: the meat sector or the diary sector. The leather sector from an historical perspective is a proactive agent in the framework of a circular economy. The origin of the product is important as we give value to an existing product from another sector.From Gruppo Dani’s perspective, there is no real difference between conventional and sustainable leather. If we consider sustainability as a concept to manage a firm, it means that even if you process leather that is chrome tenant, or heavy metal-free, you use the same approach, which means to save resources, to recover buy products, and to have products that are made with the same attention to environment and to people. The real goal of Gruppo Dani is to be able to consider the 3 circles of sustainability at the same time when they make investments: economic, social and environmental impacts of strategic plans and decisions. There are two main goals: to become a carbon neutral tannery and to increase the cooperation and initiatives with some of their customers. They want to establish projects to reduce the natural resources consumption in a supply chain perspective and to be able to offset some of these emissions. There can be some guidelines to change the leather industry. First of all, we have to be proud of our sector and to increase our efforts to reduce consumption of natural resources and the pollution load. We have to be aware that today we have an important role in the circular economic framework. We have to increase specific competencies, especially for tanners that work within global supply chain. They need some competencies such as lifecycle assessment methodology. TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

This week, we are meeting with Isaac Nichelson, he is the founder and CEO of Circular Systems S.P.C. (Social Purpose Corporation), and in this episode, we are talking about his company Circular System, how to talk about sustainability without doing greenwashing, how can the fashion industry accelarate its sustainable revolution and his biggest challenges for the coming years.Circular Systems S.P.C. (Social Purpose Corporation) is a materials science company, focused on the development of innovative circular and regenerative technologies, transforming waste into valuable fiber, yarn, and textile fabrics for the fashion industry.With their waste-to-fiber platforms Texloop and Agraloop, combined with our proprietary Orbital Composite Yarn technology, they offer break-through solutions for the most efficient management of textile/apparel and agricultural waste streams.The Circular Systems, “Lightest Touch™” philosophy, defines their mission to retain the maximum amount of embedded energy in waste inputs— to create the highest-value outputs. They strive to achieve beyond zero-waste in order to achieve regenerative impacts for the benefit of people, planet, and industry. This is achieved through the most elegantly simple and efficient approaches to deconstruction, coupled with the most advanced new-materials strategies. CONTENT & TO FIND YOUR WAY IN THE EPISODE00:51 Isaac presents himself and his company.11:28 Why he decided to work in this industry and take this problem personally.17:34 What does it means sustainability, the greenwashing.18:50 How we have to talk about the problem with doing greenwashing.21:02 Isaac tells us good advice on material/products and if it’s more expensive.24:21 Does he work with a lot of big company.25:24 How can the fashion industry accelarate its sustainable revolution.26:58 Does the industy talk together to find solutions? 28:44 The biggest challenge in the next years? 29:48 What he wants to close the door to this industry, what he looks at to get inspired, the last pieces of clothes he bought, which personality he would like to listen to in this podcast.KEY LEARNINGS We should talk about our impact, and we should talk about moving tour with generative impact as a high bar, as a goal. Zero impact is not gonna save us as spieces, it’s a very good milestone on the way to achieve beneficial impact. We need to start to talk about it in this industry in a new way.The good news is that the industry is collaborating at the highest level. Over the next year, the biggest chalenge, is scaling as fast and humanely possible to meet the absolute massive volume that are required if we gonna really change things.TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

This week, we are meeting with Jeanine Ballone, she is the managing director at Fashion 4 Development Solutions, and in this episode, we talking about the signification of « sustainable fashion », how to be sustainable fashion when you are a small company, and the biggest challenge in the coming years.Fashion 4 Development (F4D) is a private sector global platform founded by Evie Evangelou in January 2011 in support of the United Nations Millennium Development Goals and “Every Woman, Every Child”, the UN initiative spearheaded by Secretary-General Ban Ki Moon. F4D builds upon the core leadership principles of the 4Es: Educate, Empower, Enhance and Enrich, and activates partnerships that promote the fashion and textile industry, advance economic and social development activities, preserve culture and empower women. In 2015 F4D committed to support the 17 UN Sustainable Development Goals and place a significant focus on sustainable lifestyle practices for a healthier world. Fashion 4 Development’s message to promote positive social change is received with open arms around the world, with initiatives in over 20 countries.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:55 Jeanine presents herself.02:41 What does it means « sustainable fashion ».04:56 What’s the danger with the fact that everybody talking about sustainability.06:12 The direction she advises to go.07:42 What she does with her clients.09:15 What she does with the UN ?12:22 A good example of legal things that is happening.13:16 What to start with when your are a small company.14:35 A good example of brand that acts in the right way.15:53 The biggest challenge that will happen in the coming years.17:28 How to teach without being boring and sermonizers.18:39 What does she want to close the door to in this industry?19:27 What does she look at to be inspired ?20:17 The last piece of clothing she bought.20:55 Who would she like to hear in this podcast? KEY LEARNINGS The business model have to change and if you don’t fundamentally change your business model, there’s gonna be an issue going foward. I do believe that people wants to be more individual, people want special products, I think customization will be a very important part of the future and I think that we gonna innovate in all the supply chain. I think what we are seeing is that you can’t just keep old practices and try to change them, people gonna have to innovate and do new things in the supply chain.You have to know your supply chain, you have to be intimate with it, you have to own it, because that’s what you are responsible for, you could be creative and selling products and opening new eras but the idea that you know where your goods are produced, your water consumption, your chemical consumption… things all the supplier can and would be mandated in the future of the business to supply to you... and transparency and traceability, I believe are going to trigger the real opportunity for consumers to react to your brand. If you’re not trusted, I don’t believe that consumers will continue to buy in the future.If you’re not really honest, and you’re not clear and transparent, it’s going to be a problem for your going forward. I don’t think designer brands will survive and I don’t believe mass market brands will survive the way that they are in a current business model, breaking down and revaluating and remodeling those business concept right now is the really most important.TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

This week, we are meeting with Marina Coutelan, she is Fashion Manager for The Smart Creation Platform at Première Vision. Since its creation in 2015, the Smart Creation platform for study and information has promoted the responsible approaches of Première Vision exhibitors, showcasing a new generation of values combining creativity, innovation and sustainability.Its goal is to create new perspectives and new competitive advantages for the entire creative fashion industry, accompanied by opportunities for business development.Smart Creation Area -the physical space at Première Vision Paris- is specifically dedicated to this theme. This is an informative, educational, visionary and multimedia space where exhibitors, designers, buyers and fashion brands can experience and truly visualize the progress the industry is making in terms of responsibility.TO FIGURE OUR WHERE YOU ARE IN THE EPISODE01:11 How to be sustainable in 2019? 04:00 How can you be sustainable when you work on leather? 07:00 Should we use polyester today? Polyamide? 08:45 Pros and the cons of recycled materials 10:40 If you are a coat designer go and see Manteco https://www.manteco.com IG @manteco_spa11:40 If you are t-shirt/ jersey designer go and see Varvaressos https://varvaressos.eu/en/ 12:20 If you are a hoody designer go and see SMI Tessuti https://www.smitessuti.it/ 12:52 If your are a shirt designer go and see Monti http://www.monti.it IG @tessituramonti191113:35 If your are looking for tech material go and see Primaloft http://www.primaloft.com IG @primaloft14:11 If your are underwear designer go and see Brugnoli https://www.brugnoli.it14:30 If you are shoes designer go and see Atko http://atkoleather.com IG @atkoleather15:00 If you are a leather good designer go and see Cuir marin de France https://www.ictyos.com IG @ ictyos_official15:40 If you are jeweler designer go and see Valter http://www.valter.it IG @valtersrl16:20 What about dying and new fibers?18:36 The evolution of the last few years on the sustainability? 21:00 What does it mean « sustainable fashion »? 22:00 How to accelerate the sustanability revolution? 23:00 What does she look at to stay ahead of the game?23:50 The last piece of cloth she bought? KEY LEARNINGS Push for the questions, ask always, push your suppliers, visit them always, as much as you can because if you want to share with the customer what you are doing, and what are they interest of your product, you have to know as much as you can.There is no option not to go into action now. TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

This week we are meeting with Deborah Berger, she is deputy general manager of Chargeurs Luxury Materials, and in this episode we talking about Nativa Precious Fiber division, an ethical and responsible merino wool. Providing brands with a responsible and traceable fibre, whose production protocol is based on best market practices, is the commitment of Nativa Precious Fiber, a division of the Chargeur Luxury Materials group specialised in making merino wool. The fibre's production is organised around three primary pillars: the total absence of animal cruelty, with time and care devoted to the shearing of each animal; the rational management of livestock pastures, with a principle of land rotation and a complete recycling plan for the water used in its factories; and social responsibility towards its workers, from the farmers in South America and Oceania to their combing plant workers and manufacturers.Their protocol is regularly audited by a third party organisation, for an eco-responsible and flexible wool sector, which guarantees superlative quality to buyers of its yarns, fabrics and finished products. This luxurious and committed merino wool is yours to discover in the Smart Creation platform.CONTENT & TO FIND YOUR WAY IN THE EPISODE 00:50 Deborah presents herself and Nativa Precious Fiber01:30 What does sustainable fashion means according to Deborah02:00 When did Nativa Precious Fiber decided to move to sustainable way of doing02:52 What does it mean resecting animals and farmers, how you make sure it is always respected05:15 The different step of wool transformation05:50 The difference between their conventional and sustainable products06:30 What else to implement to reduce the impact on the environment?07:30 Are they working with recycled wool, the superwash new development to avoid chlorine 09:45 What Make Nativa Precious Fiber stand out of the others 11:30 What is the purpose of using block chain? 12:45 What have been the results of the sustainable strategy 13:45 What does it cost to increase the standard when you are a farmer 14:40 What are the brand they are working with? 15:40 What is the future of their sustainable strategy 16:30 What can we do to increase to increase the path of the sustainable revolution? 17:30 How can you communicate to your final customer that what you are doing is sustainable 19:45 What does she want to close the door to in our industrie 20:50 Where does she look at to get inspired22:00 Who she would like to listen to in this podcast? KEYLEARNING « For us sustainability is transparency and traceability. » TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

This week we are meeting with Monique Maissan, she is the founder of Waste2Wear and a textile Engineer passionate to make beautiful textile products, and in particular high-quality garments. She was however always troubled by the industry she was working in, due to its negative environmental impact and poor social compliance.When she came in contact, in 2008, with the initial invention of making fibers and thick yarns out of plastic bottles she thought: this is it! I have to work on this to turn round the textile industry.Through creating Waste2Wear the need of collaboration with not only players in the textile industry became obvious, and often very unexpected collaborations and partnerships were formed. In trying to create awareness and actively playing a roll in solving the problem, the purpose of Waste2Wear became more clear: It was meant to become a solution provider. Using Recycled Polyester as a tool to create partnerships, collaborations and finding solutions to solve the plastic pollution.CONTENT & TO FIND YOUR WAY IN THE EPISODE 00:50 Monique presents herself and Waste2Ware?01:30 What is sustainable fashion according to Monique?02:30 Her pathway in fashion and what brings her to sustainable fashion?04:00 How did she starts Waste2Ware?06:00 What is the process of manufacturing recycled polyester, does it include circularity? 09:42 What is recycled polyester and how much energy do you save when producing it ?12:00 What kind of product do you make with recycled polyester?14:00 What is a sustainable product after all? 15:50 What are the financial results of implementing a sustainable strategy?18:00 What has been the trigger of the sustainability awareness shift? 19:30 How can you convince people to go sustainable? 22:00 What are her biggest challenge other the next years?24:00 What is the reality of producing in China and in India in term ethics and sustainability? 26:00 What does the block chain is going to change in the process of manufacturing 27:00 What does she want to close the door to in our industry? 29:30 What does she look at to get inspired?30:30 What is the last piece of cloth she bought? And who she would like to listen to in this podcast? KEY LEARNINGSWhen you use existing PET (polyethylene terephthalate), you can save about 75% energy, 85% water, 70% of carbon footprint. This is the difference between virgin polyester and recycled polyester.Other the years, we, as a company we have recycled about 30 million of plastic bottle and we have saved 2,3 million kilo of carbon and 26 million litres of water and about 26mega heads of energy. TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

We aRe Spin Dye® is a Swedish fashion tech company that has developed a sustainable coloring method for synthetic textiles which reduces the environmental impact compared to the traditional dyeing process. The company was founded by Martin Berling in 2014. Headquartered in Stockholm, Sweden, We are Spindye has since it hit the market had colabs with brands such as Quiksilver, Peak Performance, Bergans of Norway, Roxy and Fjällräven.CONTENT & TO FIND YOUR WAY IN THE EPISODE 00:50 Andreas presents himself and We aRe Spin Dye® 01:50 What does sustainable fashion means according to Andreas03:35 What has been the eureka moment in Andreas' life 05:11 What is the difference between conventional and recycled polyester 10:00 What We aRe Spin Dye® will be presenting at PV next September11:00 Andreas' favorite products and the process from the pet bottle to the recycled fiber 13:00 How does he make sure his partners are respectful of the environment 15:00 How to communicate the sustainability effort to the final customer 19:00 Exemple of collaboration with clients 20:30 The future of We aRe Spin Dye® 22:00 How does We aRe Spin Dye® improve circularity 23:30 What are the best sustainable exemples on the market 25:00 What does Andreas want to close the door to26:00 What does he looks at to get inspired 27:30 How can the fashion industry can make sustainable a more attractive message28:20 The last piece of clothing Andreas boughtKEYLEARNING « Sustainable fashion is about business model with the least possible impact join with as little interference with creativity. » TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

For this fifth episode of Smart Creation, we met with Nicolò Zumaglini, he is the CEO at Lanificio Subalpino. At Lanificio Subalpino, textile has been a family story since 1940. The generations have shared the same values and a deep sense of detail to realize unique creations. The members of the team are working all together to propose the best quality in terms of fabrics and new innovative designs as the ones they are presenting for the next season. They will have a new range of fabrics for jackets, pants, coats and accessories. Prince of Wales, tartan, stripes, check, micro – structures in wool, cotton, wool and linen, cotton and stretch fabrics will be used.Lanificio Subalpino is also proud to announce the development of Eco-Friendly fabrics with new interesting qualities! To get more before the show, check their website!CONTENT & TO FIND YOUR WAY IN THE EPISODE 01:00 Nicolò presents himself and Lanificio Subalpino01:12 What does it mean Sustainable Fashion according to Nicolò01:40 How long Lanificio Subalpino has been working a more sustainable way02:40 What does Lanificio Subalpino is manufacturing03:00 What is the difference between conventional and sustainable products04:20 What are the different step of the manufacturing process06:00 What does Lanificio Subalpino will be presenting at PV next September 08:10 What has been the results of their sustainable strategy 11:50 What are the savings they made thanks to their sustainable strategy12:20 Is the need for sustainable products is the same market by market14:20 How can the fashion industry accelerate its sustainable revolution16:00 What does Nicolò want to close the door to in our industrie16:30 What does he look at to get inspired when it comes to sustainability19:40 What is the last piece of clothing Nicolò bought21:40 Who he wants to listen to in the podcastQUOTE« I remember, when I was a little boy, working with my father and brother, the river was red, navy, yellow, it was terrible! Everything was going into the river. Now it is impossible, all the water used in the dying manufactures is recycled. » « I want to close the door to too much production, too much waste, too much chemical. » TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

For this fourth episode we met with Michael Lam from Advanced Denim during Denim Premiere Vision trade show in Milan. Established in 1987, ADVANCE DENIM has been the first denim mill in China and one of the most innovative leader in the denim industry for over 30 years. CONTENT & TO FIND YOUR WAY IN THE EPISODE 00:50 Michael presents himself and Advanced Denim 01:50 What does sustainable fashion means according to Michael 03:30 What is the difference between sustainable and conventional fabric 05:20 What is the difference between natural and chemical dying process 06:20 The product sAdvanced Denim is presenting at Denim Première Vision 08:00 Does every products are sustainable at Advanced Denim 08:40 Can we feel the difference between recycled and virgin material, Michael favorite material 11:30 How can the fashion industrie accelerates its sustainable revolution14:48 What are the biggest challenges of Advanced Denim in the coming years 15:50 What are the results of Advanced Denim sustainable strategy 17:00 What does Advanced Denim outsource, how they make sure they respect human and nature 18:00 What does Michael want to close the door to19:15 What does he look at to get inspired 20:10 The last piece of clothing he bought QUOTE In sustainable fashion there is « sustainable » and « fashion » . It has to be on trend, with nice material. Sustainable concept cannot sale. It has to be combined together TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

For this third episode we are meeting with Flavio Berto, he is the CEO of Berto, a manufacture based in Italy and specialized in Denim. Berto Industria Tessile was founded in 1887 in Bovolenta, a small town in the province of Padova, through the entrepreneurship of the two founding brothers: Giuseppe and Egidio Berto. Their bond with this territory is very strong: the Berto company production is here in Bovolenta. From the beginning, without compromise.Since their first production of fabric for the sails of nearby Venice, the company has been able to travel in many sectors, conquering them with its modern artisanship: we’re talking about the work-clothes market, fabrics for the home, about the production of shirts all the way to the production of Denim. Berto has thus become a company with a wide selection, expression of a deep attachment to product culture, and with a production flexibility which guarantees unique and highly customized products.The passing of time has always been parallel to the movement of their experiences, innovations, research and ability to follow the evolution of the market. The future of taste, style, desires. Always anticipating, never waiting. Time, in Berto, is like this: a precious value that brings together culture and vision. Exactly like when one “listens” to the fabric through the touch of a hand.CONTENT & FINDING YOUR WAY IN THE EPISODE 00:50 Flavio presents himself and the company01:30 Flavio explains what is Denim02:15 Where does Berto source its raw material02:45 Flavio definition for sustainable fashion03:20 The difference between conventional and sustainable products06:00 Number of people working at Berto, outsourcing policy07:00 The different steps is the manufacturing process, the difference between natural and chemical dying process10:00 Denim consumes a lot of water, what is the reality?12:00 The share of recycled coton in Berto production13:40 The feeling and the aspect differences between recycled and virgin coton14:30 The product Berto is presenting at Denim Première Vision16:30 What makes Berto stand out of the others18:00 What is Flavio's favorite product at Berto18:20 How can the fashion industrie can accelerate it’s sustainable revolution QUOTE" The labor is not the labor for us, for me the labor is my family because it is a 4th generation company, in a small village, so all the people that are working with me are living 20 km from the company. There is workers, their grand grand fathers were working with my grand grand father. So I cannot do anything unsafe for them." TO SUPPORT SMART CREATION, THE PODCAST🙏 Don’t forget to share and discuss the podcast with your friends and colleagues - it’s easy and it helps the podcast a lot. Please rate it 5 stars and leave us a comment on Apple Podcast.To learn more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

For this second episode we are meeting with Matteo Mantellassi, he is the CEO of MANTECO.In 1943 Manteco opens in Prato, thanks to the intuition of Enzo Mantellassi , who begins production for outerwear.In 1967 Enzo’s son Franco Mantellassi assumes command of the Company. Franco enables Manteco to grow, while becoming an example of responsibility, innovation and sustainability. Today Franco has been joined by his sons Marco and Matteo, interpreters of a new story, which is based on a unique know how, an archive of 40,000 prototypes, with a capacity of production of more than 7 million meters of fabric per year.Manteco has always remained faithful to the Made in Italy tradition, refusing to relocate production to countries where the cost of labor is lower. A choice that has allowed to maintain high quality production and attention to details, ensuring an excellent service for the customers. The Manteco fabrics encloses the right balance between craftsmanship and industrialization, thanks to the experience and tradition applied to cutting-edge technology.Today Manteco exports to over 30 countries worldwide and counts among its main customers the most important fashion brands on an international scale, together with which it guarantees a sustainable and controlled development of the sector. The export activity of the fabrics is supported by a Customer Service attentive to the needs of the market.CONTENT & FINDING YOUR WAY IN THE EPISODE 01:00 Matteo presents himself and introduces Manteco01:30 What is sustainable fashion according to Matteo02:00 What is the difference between conventional and recycled products technicaly04:00 What is the difference between virgin and recycled wool in term of customer experience06:00 What are the other products Manteco is manufacturing08:30 Products Manteco will be presenting at Première Vision trade show next September11:30 Where does Manteco source its row material12:40 What are the environmental impact KPI they are looking at16:30 What makes Manteco stand out of the crowd17:20 What is Matteo favorite product19:15 Where does the fashion revolution should come from21:20 What are Manteco biggest challenges for the future22:40 What does the block chain is going to change in the manufacturing process23:00 What does he want to close the door in the industry, where does he looks to get inspired24:15 Who Matteo would love to listen to in this podcastTO SUPPORT SMART CREATION, THE PODCAST🙏 Don’t forget to share and discuss the podcast with your friends and colleagues - it’s easy and it helps the podcast a lot. Please rate it 5 stars and leave us a comment on Apple Podcast.To learn more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

For this very first episode we are meeting with Ricardo Silva from Tintex.TINTEX was founded in 1998, in Portugal's creative Porto region, in Europe. Its journey began with the development of high-quality jersey fabrics produced from natural and responsible fibres, using the latest, high-tech and most sustainable dyeing and finishing processes, its core expertise.This reinforces the company's forward-looking vision to better supply the contemporary fashion, sport and lingerie markets.CONTENT & FINDING YOUR WAY IN THE EPISODE 01:00 Ricardo introduces himself and Tintex02:00 According to Ricardo what does it mean sustainable fashion02:40 The difference between conventional product and sustainable product05:15 What Tintex will be presenting during Paris Première Vision show next September07:15 What is a sustainable product according to Ricardo07:50 What makes Tintex stand out of the others, what is Ricardo favorite product09:20 Tintex range and size of clients, what is a great project for Tintex13:30 How can the fashion industrie accelerate its sustainable revolution15:30 When and why Tintex decided to focus on a sustainable strategy17:30 Certifications: what it takes, what it cost, what is the commitment for Tintex20:00 What have been the biggest obstacle to implement the sustainable strategy22:20 KPIs for environmental and social impact at Tintex, transparency when it comes to sharing KPIs27:00 What is Ricardo most proud of, what does he want to close the door on 28:00 Is sustainable change coming fast enough28:25 What industrie does he look at to get inspired29:00 What is the last branded item he purchased30:00 The next guest he would like to listen to in the podcast TO SUPPORT SMART CREATION, THE PODCAST: 🙏 Don’t forget to share and discuss the podcast with your friends and colleagues - it’s easy and it helps the podcast a lot. Please rate it 5 stars and leave us a comment on Apple Podcast. To learn more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/Stay tuned, next episode Wednesday 29th of May!